Balega, the performance sock brand in the run specialty market, has officially opened the application portal today for its fifth annual “Impi” ambassador team. This year, Balega expands their passionate team of ambassadors to welcome applicants from around the globe to help represent Balega by spotlighting the brand’s core pillars – performance, excellence, harmony, creativity and community.
The 2019 team will comprise athletes from North America, South Africa, Europe and Asia who will act as an army of Balega warriors or “Impis.” The term Impi is a Zulu word roughly translating to mean “warrior.” These running enthusiasts will use their social media channels and presence at races and events around the world to spread the Balega word, share the products’ excellence, and position Balega as the leader in the run specialty market.
“The Impi ambassadors are each hand selected to be members of our Balega family and thus, we are very careful about selecting a group of passionate and dedicated athletes,” said Tanya Pictor, vice president of Balega Marketing. “We look forward to expanding our 2019 team and making this the best, largest, most diverse and enthusiastic team yet.”
Balega Impi members will represent the brand’s core values and share the brand’s South African heritage and “sole” while positioning Balega as a leader and innovator in quality footwear within the run specialty market. Impis will receive a plethora of socks over the course of the year, get a first-look at new products, help launch new products and take part in sharing the Balega brand with their local and social communities. They will further benefit from the various other product categories out of the Implus stable of brands.
The application period for the 2019 Balega Impi Team opens today and will be open for roughly 3 weeks until December 9. All applicants will be notified in January. Apply today at: http://bit.ly/BALEGAIMPI2019.
Balega is owned by Implus. With a proud American-South African initiative, the company develops its products in both South Africa and North Carolina production facilities.
