Balega International, the performance sock brand, hired Tyler Matthews as brand manager.
He was formerly manager at Fleet Feet Sports – Hickory.
As brand manager, Matthews will immerse himself into Balega's culture by educating staff and customers on products, as well as assisting with Balega sponsored event. Matthews will be a key advocate in sharing Balega’s philosophy and mission with runners and all athletes interested.
Balega International, the performance sock brand, hired Ben Hernandez as its brand manager. He will primarily focus on managing the brands presence within key retailer Fleet Feet Sports.
Tanya Pictor, Balegas Director of Sales and Marketing, stated Ben is a great fit-he is passionate about the sport, understands the retail environment and loves what the Balega brand stands for. Were thrilled to have him on the team, and confident in his ability to progress Balegas solid relationship with Fleet Feet Sports.
In partnership with Fleet Feet, Hernandez will coordinate employee training, merchandising, in-store promotions and event sponsorship. Prior to joining Balega, Hernandez managed several specialty running stores. Based out of North Carolina, Ben will chronicle his travels on Balegas blog, balegamovewithspeed.blogspot.com.
