Backpacker’s Pantry and Astronaut Foods hired industry veteran Chris Dickerson as its new marketing director.
With an extensive brand strategy and digital marketing background, Dickerson brings a wealth of experience and a proven track record working for Hydro Flask, Sea to Summit, Whistler Blackcomb, REI, Therm-a-Rest, MSR, Evo, and Zumiez.
“We are thrilled to add Chris to the family,” said Duane Primozich, CEO of Backpacker’s Pantry. “Beyond his deep experience in the outdoor industry and his exceptional vocational acumen, he is a perfect cultural fit. He shares our core values and embraces our core purpose of service to our people and the planet.”
As the Director of Marketing, Dickerson is responsible for developing and implementing comprehensive marketing strategies that align with the company’s business objectives. His primary focus will be enhancing brand awareness, expanding customer engagement and driving revenue growth through multi-channel marketing.
“I’m very excited to join Backpacker’s Pantry and Astronaut Foods, two brands that have such a rich history and essentially created the freeze-dried food category in the outdoor industry and outer space,” said Dickerson. “Backpacker’s Pantry and Astro have a strong commitment to quality and sustainability to serve our people, the planet and our customers. I look forward to working closely with the team to develop innovative marketing initiatives that resonate with our target audience and drive the company’s success.”
Dickerson also serves on the Marketing Communications Committee of the Washington National Park Fund.
Photo courtesy Backpacker’s Pantry and Astronaut Foods
