Backcountry.com unveiled its new bomber apparel brand Stoic. Stoic is a new line of premium technical gear that “has captured, cultured and distilled mountain adventure into everlasting alpine apparel.”
With everything from technical shells for skiing and climbing to weld-seamed gloves and burly bibs, Backcountry.com said Stoic is made for people who spend most of their time in the mountains. The new brand is the offspring of the three-year-old Backcountry.com private label brand and was created with the help and feedback from the hundreds of members of Backcountry.com's Gear Guru community.
