Online retailer Backcountry.com has begun selling cycling gear and accessories from Shimano, Fox, Sidi, Giro, Oakley, Look, Castelli, Campagnolo, Mavic, Park, Pedros, Pearl Izumi and 60 other brands. The retailer, launched ten years ago to sell climbing, hiking, skiing, snowboarding, paddling and other outdoor gear and apparel, said it has long pondered whether to enter the market because so many of the enthusiasts it already serves are bikers.
“We're 100% confident that this will be huge,” said John Thomas, backcountry's merchandise manager. “We have a proven infrastructure, we have buying power and we have killer pricing.”
