Swift USA LLC, which will begin distributing SwiftCarbon Bikes in the U.S. this summer, named Backbone Media its agency of record to manage public relations and strategic communications.
Former South African professional cyclist Mark Blewett founded SwiftCarbon in 2008 from his home in Xiamen, China, where many of the world’s top road bike frames are manufactured. SwiftCarbon’s line comprises 17 models spanning the road, time trial, triathlon and mountain categories, and the brand serves as the official bike provider of the Australian-based Drapac Pro Cycling team.
“The highest quality materials and craftmanship, and an unbeatable ride feel-these are qualities that set SwiftCarbon frames apart from the field,” says Robb Wolf, Swift USA’s national sales and marketing manager. “We are thrilled to bring the brand to the U.S. with Backbone as a partner to help us engage with a growing audience of American cyclists.”
“SwiftCarbon has built a strong reputation internationally for building beautiful bikes with the best performance-to-value ratio available,” says Backbone Media PR Director Ian Anderson. “SwiftCarbon has tremendous opportunity for growth and success; we’re excited to introduce the brand to the American market.”
Backbone has offices in Carbondale and Denver, Colorado, and Jackson, Wyoming.
