Bauer Industries has retained Backbone Media to manage its public relations efforts. In addition to its manufacturing division, Bauer also operates 15 retail stores, under the name of Sports Rack, in California, Colorado, Utah and Washington as well as a nation wide mail order division.

“Backbone was a natural fit for our business,” said Bauer CEO Greg Bauer. “Backbone’s expertise in the outdoor industry will help position our automotive products to the customers that use them. A large percentage of our users are very active and love the outdoors. And Backbone’s expansion into other markets, including sporting goods and automotive, effectively positions us for a more broad based market appeal.”

“Bauer Industries is a leader in the vehicle sport rack industry and we’re thrilled to be working with them,” said Backbone partner Nate Simmons. “Sports Rack offers an unrivaled level of knowledge and service, and BVG is one of the best brands in the business. From a public relations perspective, this is a great opportunity for Backbone and Bauer.”

Widely recognized as the experts in today’s vehicle outfitting industry, Bauer’s retail chain, Sports Rack, is the nation’s largest supplier of racks and vehicle outfitting gear with its 15 stores in the West. Sports Rack, also one of the nation’s largest suppliers of Yakima and Thule, provides a wide range of specialized, cargo management gear that is synonymous with simplicity, adaptability and value, while their range of service and expertise is unmatched.