“We are bringing the goats in to punctuate the importance of cashmere in our new line, but I think everyone will just be blinded by how goofy and adorable they are,” said Fisher + Baker President Mike Arbeiter.
Premium menswear brand Fisher + Baker will have a little assistance launching additions to its Autumn/Winter 2018 line at Outdoor Retailer + Snow Show – from what it’s calling “two offensively cute farm animals.”
Fisher and Baker – two “kids” with the requisite name tags – will take up residence at the brand’s Venture Out booth from noon-2 p.m. and 3-5 p.m. on the first three days of Outdoor Retailer + Snow Show, January 25-28, in Denver.
If visitors to the booth can tear themselves away from the petite four-legged brand ambassadors, Fisher + Baker will be showcasing its Manitou Parka, Palmer Cardigan Sweater and Passage Vest.
“We are bringing the goats in to punctuate the importance of cashmere in our new line, but I think everyone will just be blinded by how goofy and adorable they are,” said Mike Arbeiter, president of Fisher + Baker.
“As a young brand, we’re most proud of the fact the we’ve been able to build trust with top-end retailers in a relatively short time,” he continued. “Our product is dialed, but the business is growing because the product moves and retailers recognize this isn’t our first rodeo. Timeless, purposeful and functional is more than a company catchphrase – it’s integral to our everyday operations.”
Photo courtesy Fisher + Baker
