Axis Outdoor has hired CGPR as its public relations agency of record. CGPR, based in Marblehead, Mass. is a consumer public relations firm with roots in the consumer, outdoor and sporting goods industries.

“We wanted a PR firm with deep roots in the outdoor industry that could help us gain recognition outside the outdoor media, as well. CGPR is a long-time leader in the industry and has a great track record of delivering outstanding results for its clients. They reach well beyond core outdoor media and regularly place clients in top national consumer lifestyle and business publications. With CGPR on board, we look forward to raising the visibility of our brands and products to a whole new level,” said Mike Curtis, president of Axis Outdoor.

Axis Outdoor, whose company motto is “Innovation Delivered,” is a leading provider of respected outdoor and consumer products including Granger’s cleaning and waterproofing products for footwear, gear and apparel, DRYZONE™ heat-free boot, shoe and gear dryers, and Orikaso foldable kitchen ware.