Powered by the LPGA Women’s Network and We Are Golf’s Women’s Task Force, #inviteHER’s primary objective is to grow awareness and participation among women and girls through the power of an invitation from one of the 24 million American golfers.
Author: SGB Media
Taylor Haugen Foundation Launches #PledgetoProtect Campaign
The Taylor Haugen Foundation is launching a national #PledgetoProtect campaign to foster open dialogue about the issue of abdominal injuries and encourage better protection against them. The foundation also set a goal to make abdominal protection equipment mandatory for youth football.
Ikon Pass Adds Japan’s Niseko United
Ikon Pass holders will now have access to more than 72,000 skiable acres over three continents with the addition of Niseko United, located on Japan’s northernmost island of Hokkaido.
RECALL: Cybex Weight-Lifting Equipment
About 15,000 units of Cybex Smith Press plate-loaded weight-lifting equipment are being recalled, according to the U.S. Consumer Product Safety Commission.
Head Penn Extends Partnership With Professional Tennis Registry
Professional Tennis Registry (PTR) signed a three year contract with Head Penn, extending the longstanding partnership to 38 years.
Foot Locker Appoints Chief Human Resources Officer
Foot Locker Inc. announced the appointment of Elizabeth S. Norberg as senior vice president and chief human resources officer effective September 17. Norberg. She most recently worked at Loews Hotels.
Heritage Swim Brand, Leader, Unveils New Brand Direction And Website
Leader, the manufacturer of aquatics and sports eyewear and accessories, unveiled its bold new look, coinciding with the release of leaderswim.com, the brand’s first ever consumer-facing website.
Adidas Signs Kylie Jenner
Kylie Jenner has signed on as a brand ambassador for Adidas. The 21-year-old reality TV star and Kylie Cosmetics founder had been with Puma.
New Balance To Sponsor F1 Esports Series
Formula 1 said New Balance has signed on as the presenting partner of the F1 Esports Series. Drivers will also be wearing new Balance socks and shoes while competing.
Nike Signs Miles Bridges
Nike signed a four-year endorsement agreement with Miles Bridges, the No. 12 pick in the 2018 NBA draft who has signed with the Charlotte Hornets.
Balega And TriggerPoint Partner With Ragnar
Balega and TriggerPoint announced their partnership with Ragnar, the premier series of overnight road and trail running relay adventures in the United States.
Adidas Extends Sponsorship Of Scottish Football Association
The Scottish FA announced the renewal of two key relationships with sports brands Adidas and JD.
Perry Ellis Sees Gains In Golf Sportswear And Nike
Perry Ellis International reported flat earnings in the second quarter ended August 4. Sales were down in part due to business exits but Original Penguin, Golf Sportswear and Nike all saw robust growth.
DSW Launches Cause Marketing Program
DSW Designer Shoe Warehouse unveiled the company’s new cause marketing program, DSW Gives. Aligned with DSW’s mission of inspiring self-expression, the program includes three areas of focus: empowerment, wellness and community.
PVH Corp. Tops Q2 Revenue, Earnings Guidance
PVH Corp. reported revenue for the second quarter increased 13 percent (increased 11 percent on a constant currency basis) compared to the prior year period and exceeded guidance.
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