Joe Bozich To Lead Fanatics Brands

Fanatics Inc. has promoted Joe Bozich to president of Fanatics Brands, the sports licensing giant’s in-house manufacturing and wholesale apparel division, sources told SGB. Bozich replaces Raphael Peck, who has left Fanatics to pursue other business opportunities.

Puma Launches #REFORM Platform To Drive Social Change

Puma has launched #REFORM, a new platform that will give activists from the worlds of sports, music and entertainment support in championing causes and encouraging conversations around issues such as universal equality and criminal justice reform.

VF Launches Materials Source Maps For Supply Chain Transparency

VF Corp. is tracing the supply chain footprint for 10 of the company’s most iconic products through sourcing maps now available to consumers. The source maps, available on VF’s sustainability website, help ensure every step in the production of VF’s apparel and footwear meets the corporation’s standards of quality, sustainability and social responsibility.

Reebok Signs Conor McGregor

Reebok signed UFC fighter Conor McGregor to a multi-million dollar deal, according to ESPN. The report indicated the deal is worth at least $5 million.

Roka Sports Partners With P1440

Roka Sports Inc., the Austin, TX-based performance multisport company, has announced a partnership with P1440, a new event series started by five-time Olympian Kerri Walsh Jennings.

Aisle Talk Week of October 1

Top headlines from the active lifestyle industry you may have missed this week, including BSN Sports, a division of Varsity Brands and the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, completing its acquisition of Port Jeff Sporting Goods (pictured).