Altra released an inspiring short documentary called “Balance” about the different sides of an ultrarunner. The video follows three Altra athletes in their pursuit of finishing the legendary Western States 100-Mile Endurance Run while balancing careers, families and their own personal running goals.
Author: SGB Media
Mitchell & Ness Secures International NFL Rights
The deal starts from the 2018 season and is in addition to the brand’s existing license agreements with The National Basketball Association (NBA) and MLS (Major League Soccer).
Dick’s Sporting Goods Announces Grand Opening Of Four Stores In October
Dick’s Sporting Goods will be opening two new Dick’s Sporting Goods and two new Golf Galaxy stores in October. Dick’s will now have 733 Dick’s Sporting Goods stores and 96 Golf Galaxy stores nationwide in 47 states.
Exped USA Hires Ground Up Sales In The Southeast
Exped USA has hired Ground Up Sales to represent the brand in the southeast. Heath Rowland and Jared Leader began representing Exped to retailers in Florida, Georgia, North Carolina, South Carolina, West Virginia, Virginia, Mississippi, Alabama and Tennessee on October 1.
RYU Apparel Announces Upgrade To OTCQB Marketplace
RYU Apparel Inc. announced that commencing October 8 the company’s common shares will be listed for trading on the OTCQB Marketplace under the trading symbol OTCQB: RYPPF.
Phil Knight Donates Nearly $1B In Nike Stock To Philanthropy
Nike co-founder and chairman emeritus, Phil Knight, gave 12 million shares of Nike stock valued at $990 million to an unnamed charity, according to a regulatory filing.
Joe Bozich To Lead Fanatics Brands
Fanatics Inc. has promoted Joe Bozich to president of Fanatics Brands, the sports licensing giant’s in-house manufacturing and wholesale apparel division, sources told SGB. Bozich replaces Raphael Peck, who has left Fanatics to pursue other business opportunities.
Puma Launches #REFORM Platform To Drive Social Change
Puma has launched #REFORM, a new platform that will give activists from the worlds of sports, music and entertainment support in championing causes and encouraging conversations around issues such as universal equality and criminal justice reform.
VF Launches Materials Source Maps For Supply Chain Transparency
VF Corp. is tracing the supply chain footprint for 10 of the company’s most iconic products through sourcing maps now available to consumers. The source maps, available on VF’s sustainability website, help ensure every step in the production of VF’s apparel and footwear meets the corporation’s standards of quality, sustainability and social responsibility.
Reebok Signs Conor McGregor
Reebok signed UFC fighter Conor McGregor to a multi-million dollar deal, according to ESPN. The report indicated the deal is worth at least $5 million.
Cascade Designs Appoints Dave McDonald As SVP, Chief Operations Officer
Cascade Designs welcomed Dave McDonald to the company’s team as SVP and chief operations officer.
Aku Footwear’s North American Sales Soar 16 percent in 2018
Aku, the Italian footwear specializing in hand-crafted hiking and trekking boots, said the company experienced 16 percent growth in the past year in Canada and the U.S.
CrossFit Officially Sanctions Global Fitness Festival Wodapalooza
CrossFit Inc. announced that Wodapalooza, a global fitness festival and inclusive competition, is joining the roster as the seventh event to be sanctioned by CrossFit.
Roka Sports Partners With P1440
Roka Sports Inc., the Austin, TX-based performance multisport company, has announced a partnership with P1440, a new event series started by five-time Olympian Kerri Walsh Jennings.
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