AAFA Encouraged By News Of Trade War Truce

American Apparel & Footwear Association President and CEO Rick Helfenbein said that AAFA is encouraged by the news of a 90-day cease fire in the U.S.-China trade war – following the meeting between President Trump and President Xi on the sidelines of the G20 in Argentina on Saturday.  



Aisle Talk Week of November 26

Top headlines from the active lifestyle industry you may have missed this week, including analysis from The Running Event (TRE), which shows that the industry is flying high once again after a couple of years of declining sales in the run specialty channel.

Callaway Golf Company To Acquire Jack Wolfskin

Callaway Golf Company announced that it has entered into an agreement to acquire Jack Wolfskin for €418 million, or approximately $476 million. The acquisition furthers Callaway’s push into the active lifestyle category after its successful 2017 acquisitions of TravisMathew and Ogio.

LL Bean Family Members Donate $4M To Maine Medical Center

Medical Center announced today a gift of $4 million provided by Lisa Gorman and the children of L.L. Bean Chairman Emeritus Leon Gorman and their spouses. In recognition of the gift, the planned Congress St. building lobby will be named after the late Leon Gorman.

New Balance To Sign Kawhi Leonard

New Balance, in another major step in its return to basketball, has signed Kawhi Leonard, the star forward for the Toronto Raptors, to an endorsement deal.

Mountain Equipment Supports Ice Climbing Community

Mountain Equipment, a U.K. designer and manufacturer of outdoor gear and apparel, announced that the brand is renewing its sponsorship at the Ouray Ice Festival in January 2019 by increasing its involvement as an Official Sponsor.

The Northwest Company Supports Tackle Kids Cancer Campaign

The Northwest Company, leader in the home textile industry and the No. 1 throw and blanket manufacturer in the U.S., has partnered with the Hackensack Meridian Health’s Tackle Kids Cancer (TKC) campaign to raise needed funds and awareness for pediatric cancer research.

Spartan Launches Trail Events

With the growing sport of trail running attracting more than 9.1 million annual U.S. participants, Spartan, the world’s largest obstacle course race (OCR) and endurance brand, plans to expand its fitness footprint with the launch of a new race product, “Spartan Trail.” The new trail running series, combines a classic approach to trail running with the Spartan ethos.