Fiskars, the parent company of Gerber Legendary Blades, announced that it has signed a definitive agreement to purchase the Sweden-based Silva Group including its US subsidiary, The Brunton Company. Brunton manufactures navigation equipment, personal ligh
Author: SGB Media
Timbuk2 Goes PVC Free
In an ongoing effort to become a more sustainable company, Timbuk2 is going completely PVC-free throughout its entire 2007 Spring/Summer product line. Timbuk2’s product development team found new materials to replace the vinyl, without compromising on qua
Boswell Joins Icebreaker USA as Marketing Manager
Deb Boswell will be joining Icebreaker's US team as Marketing Manager. In this newly created position, Boswell will oversee all aspects of marketing, communications, and sales support for Icebreaker USA. Boswell brings a depth of marketing and comm
Princeton Tec Hires New South Eastern Sales Teams
Princeton Tec hired S and R Outdoors and High Mileage Sales as the new sales representatives in the South Eastern U.S. territory for the company. The new team covers outdoor specialty retailers, ski shops, hunting and fishing dealers as well as military a
Execute Sports Hires Hahn as CEO
Execute Sports, Inc. has added Todd Hahn to its roster as CEO. Mr. Hahn comes to Execute Sports from the Familie, a leading action sports agency owned by Wasserman Media. Mr. Hahn brings more than 16 years of action sports experience to Execute Sports. Pr
Collegiate Pacific Inks Exclusive Deal with New Era
Collegiate Pacific entered into a multi-year exclusive marketing and distribution pact with New Era Cap Company. Under terms of the Agreement, Collegiate Pacific will launch its New Era Team Sports Division on July 15, 2006 and act as a single point solut
K2 Sports Wins IDEA Award
K2 Sports was honored by the Industrial Design Society of America (IDSA) with a Silver IDEA award for its new women’s Moxie Snow Helmet. The Industrial Design Excellence Awards recognize design innovation in a broad range of categories from consumer produ
Johnson Outdoors Closes NY Plant Due to Flooding
Johnson Outdoors Inc. is temporarily closing its Binghamton, New York plant and administrative offices due to flooding from heavy rains. Binghamton is home to Johnson Outdoors' Outdoor Equipment Group business, which makes and markets consumer, comme
Stride Rite Changes Pension Plan
The Stride Rite Corporation has adopted changes to its defined benefit pension plan effective December 31, 2006, and will significantly increase matching contributions to its defined contribution plans beginning January 1, 2007. These changes will shift t
Dane and Emily Jackson Join Patagonia Ambassador Program
Patagonia's Ambassador program recently became a family affair as two rising kayak stars joined their world-famous father on Patagonia's roster of sponsored athletes. Dane and Emily Jackson, 12 and 16 years old respectively, join renowned kayake
Lotus Designs Becomes Patagonia Paddling
The Lotus Designs brand will transition to Patagonia Paddling. At that time, Patagonia will launch a focused product offering under the Patagonia Paddling name. The new line will be highly refined, with a renewed focus on environmentally-friendly material
Google’s Online Payment Program to be Integrated with AdWords
Google Inc. has launched “Google Checkout”, a checkout process that makes online shopping faster, more convenient and more secure for Google users. Google Checkout offers a checkout option that enables shoppers to purchase from participating stores with a
Freestyle Hires Centric and SnL to Help Redefine Brand
Freestyle recently added two new agencies of record – Centric and SnL Communications. Freestyle will work with Centric to redefine its brand and create innovative online and offline retailer and consumer advertising programs. SnL Communications will cond
OutDoor Launches New Design Award
The first design competition at the OutDoor Show has motivated many companies in the outdoor industry. 142 products from 21 countries have been entered for the OutDoor INDUSTRY AWARD. The objective of this industrial contest is to distinguish products com
Vaude Hires Dietrich for International Sales Team
Bernd Dietrich will be joining the international sales team at Vaude . As Area Sales Manager he will be responsible for all sales activities in the following regions: Asia, Eastern Europe and Australia/New Zealand. In close cooperation with Lutz Vetter, I
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