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Author: Matt Bennett

Two For the Birders: Nocs Provisions’ New Spotting Scopes

June 20, 2025 Press Release

Outdoor optics brand expands with 56mm Lite View and 85mm Long View Scopes

Helinox Introduces Play Outdoor Games

April 3, 2025 Press Release

New category launches with four outdoor games designed to bring people together.

Adidas Originals

March 27, 2025 Press Release

Introducing the new spring Adidas Originals eyewear collection

Bote Introduces Fischer Series of Watercraft and Accessories

March 24, 2025 Press Release

New collection of fishing ready paddle boards, micro skiff, drinkware and coolers

Timberland Eyewear Spring 2025 Collection

March 20, 2025 Press Release

Sunglasses and prescription frames for adults and teens.

Adidas Sport Eyewear

March 19, 2025 Press Release

Introducing the new spring sport eyewear collection

Nocs Provisions x Bird Collective: A Collab Honoring Birds

March 18, 2025 Press Release

Limited-edition binocular bundles inspired by the Northern Cardinal and Blue Jay

Helinox Introduces Chair One (re)

March 4, 2025 Press Release

The chair that started it all gets redesigned for more comfort, stability and durability.

Bote Launches Breeze Bloom SUP with Deckpad Made from Algae

March 3, 2025 Press Release

Bloom harvesting process reduces harmful algae and returns clean water to the environment.

Introducing the BTM Pro Jacket: Forloh’s Latest Innovation

February 26, 2025 Press Release

Durable wax ripstop fabric, design tested and 100 percent sourced and Made in the USA.

Elevate Your Look: Arcade Launches the New Motion Belt

February 11, 2025 Press Release

Flagship lifestyle belt features new-to-market stretch technology and buckle construction.

Pedego Partners with Vvolt to Expand Ebike Offerings

January 30, 2025 Press Release

Ebike brand and retailer to offer Vvolt models at locations across the U.S.

Dainese’s D-Air Ski 2 Jacket is a Revolution in Ski Safety

December 12, 2024 Press Release

The next generation of intelligent airbag technology for skiing

Campagnolo Returns to the 2025 World Tour with Team Cofidis

December 4, 2024 Press Release

Campagnolo to outfit Team Cofidis with the Super Record Wireless groupset and Bora Ultra WTO wheels.

Adidas Originals

November 14, 2024 Press Release

Introducing new originals eyewear collection

1 2 3 … 11 Next »

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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

Report: Adidas to Replace Nike as Tennessee’s Outfitter

July 3, 2025

Dick’s Sporting Goods and the WNBA Renew Multiyear Partnership

July 2, 2025

Puma Extends Partnership with Borussia Dortmund

July 1, 2025

Pacsun Embraces Understated Luxury with Field of Study Collection

June 26, 2025

Macron Extends Contract with UEFA for Referee Kits

June 26, 2025

GCOOS Develops New Open-Source Tool for Accessing Ocean Data

June 26, 2025

Bobs From Skechers Awards Paws for a Cause Design Scholarships

June 25, 2025

Garmin’s Gradient Simulator Raises Bar on Indoor Cycling

June 24, 2025

PGA Tour Superstore Owner Grants $10M to Non-Profit The First Tee

June 24, 2025

Castore Partners with English Rugby Club Leicester Tigers

June 21, 2025

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