Author: Amelie Bruzat

DENVER, CO, June 7, 2023 – Alterra Mountain Company reinforced its commitment to social responsibility, unveiling its first Impact Report. Focused on four core pillars – Prioritizing People, Protecting the Planet, Investing in Community, and Operating Responsibly – the report lays out a roadmap to further implement the company’s new social responsibility platform, Forward Stance, […]

Skiers and riders have more choices for winter 2022/23 as the Ikon Pass expands globally with the addition of Grandvalira Resorts Andorra and Sun Peaks Resort in British Columbia. Ikon Pass is offered in more than 50 global destinations, including five in Europe and nine in Canada. “We are thrilled to give members of the […]

New for Winter 2021/22, Alterra Mountain Company has introduced Ikon Pass Travel, a travel planning service that offers exclusive to Ikon pass holders the option to book adventure travel across Ikon Pass destinations. With Ikon Pass Travel, Ikon pass holders log into their account and can review/compare airfare, hotels and activities across Ikon Pass destinations […]

Denver, CO, October 21, 2021 — Further expanding their four-year partnership, Alterra Mountain Company and Dakine are launching an exclusive, limited Ikon Pass collection. After outfitting bike park employees and select on-mountain winter staff at Alterra Mountain Company’s 15 North American mountain destinations, Dakine is bringing its technical gear to the Ikon Pass community on […]

Ikon Pass expands further into Europe with the addition of Dolomiti Superski in Italy and Kitzbühel in Austria, joining Zermatt in Switzerland, with up to 21 days in the Alps for Winter 21/22. Ikon Pass holders now have access to snow at 47 worldwide destinations across five continents and nine countries. Home of the Alpine […]

Alterra Mountain Company announced it has established the Alterra Mountain Company Community Foundation, a public charity created to offer financial support to North American communities where it operates. Alterra Mountain Company founders from Henry Crown and Company and KSL Capital Partners, and Alterra Mountain Company CEO, Rusty Gregory, have donated an initial $2.6 million to […]

Ikon Pass announced its Ikon Pass First Tracks, a free benefit for Ikon Pass holders for Winter 2021/22.  Currently, Steamboat, Winter Park Resort, Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, Big Bear Mountain Resort, Stratton, Sugarbush Resort, Snowshoe, Crystal Mountain, Tremblant, Blue Mountain, Deer Valley Resort, and Solitude Mountain Resort will offer Ikon Pass […]

The Ikon Pass community expands its access and terrain in the Pacific Northwest with the addition of Schweitzer in Idaho, known for its big terrain, big views and big powder days. Ikon Pass holders can now take advantage of 45 destinations for the 21/22 winter season. The IkonPass is on sale now at ikonpass.com. Schweitzer […]

Additional spring benefits continue for Ikon Pass holders at Solitude Mountain Resort in Utah with its just-announced Spring Back Bonus Days, April 22-25, 2021. Solitude was originally scheduled to close for the season on April 18, but with 25-inches of new snow in the last week and a base depth of 74-inches, Solitude announced it […]

Ikon Pass announces increased spring skiing benefits for its 2021/22 Ikon Pass holders. Skiers and riders can now access Mammoth Mountain, June Mountain, Big Bear Mountain Resort, and Squaw Valley Alpine Meadows in California, Winter Park in Colorado, Solitude in Utah, Sugarbush in Vermont, and Tremblant in Quebec, Canada, offering pass holders bonus days to […]

Ikon Pass is joining forces with American Forests for Shred for Sustainability, a program that invites Ikon Pass holders to help create healthy and resilient forests throughout North America. Ikon Pass holders are encouraged to rack up their skier days at Ikon Pass destinations throughout winter 2020/21 and watch their stats on the Ikon Pass […]