Authentic Brands Group has established a new partnership with Gardiner Bros for the Sperry brand across the UK and Ireland. Gardiners is reportedly one of the UK’s leading distributors of global footwear and apparel brands and will serve as the official distributor for the footwear brand, catering to both men and women.
“We’re proud to partner with Gardiners to introduce more consumers to Sperry’s storied heritage,” said Henry Stupp, president of Lifestyle & Entertainment, EMEIA at Authentic. “With their deep expertise in distribution and strong retail relationships, Gardiner is the ideal partner to accelerate Sperry’s growth in these key markets, bringing signature styles, like the iconic original boat shoe, to a new generation of consumers.”
“This partnership reintroduces the brand to a market where it holds strong awareness and affinity, supporting Sperry’s ongoing global expansion while embracing modern designs and innovations,” Authentic said in a media release.
“We’re excited to partner with Authentic on Sperry, the original and iconic boat shoe brand,” said Ben Gardiner, chief product officer at Gardiner Bros. “Boat shoes are having a real resurgence, and we look forward to reintroducing timeless silhouettes alongside fresh new styles to customers in the UK and Ireland.”
Image courtesy Authentic/Sperry
