Authentic Brands Group (Authentic) partnered with Profile Ent., (Profile), a specialist in the Big and Tall/Plus women’s apparel space for over 30 years, for Billabong apparel.
Through the agreement, Profile will manufacture, wholesale, and distribute Billabong Big & Tall men’s clothing and plus-size womenswear in the U.S. and Canada, expanding Billabong’s reach.
“We are very excited to kick off this partnership with Profile,” said David Brooks, EVP of Action & Outdoor Sports, Lifestyle at Authentic. “Profile is a leader in the Big & Tall/Plus apparel space and offers unmatched expertise in both. Authentic’s proven track record of brand development, together with Profile’s market expertise, prepares Billabong for success in this first-time category for the brand.”
“We are proud to partner with Authentic to bring this active lifestyle brand to our robust distribution platform,” said Profile Ent. President Frank Riech. “Billabong offers Profile the opportunity to extend our reach to an important demographic of underserved consumers.”
The first Billabong Big & Tall men’s clothing and plus-size womenswear collection will be available at retail in Spring 2024.
Image courtesy Billabong
