Authentic Brands Group (Authentic) partnered with BBC International for the global design and sourcing of DC Shoes footwear, snowboard boots and wholesale distribution in the U.S. and Canada.
“We’re delighted to partner with BBC for DC Shoes, a brand deeply rooted in skate and streetwear culture,” said David Brooks, EVP of Action & Outdoor Sports, Lifestyle at Authentic. “BBC shares in our vision to expand the brand’s global footprint and provide products that our brand fans will love.”
“We are thrilled to be a part of a great brand, DC Shoes, which holds a significant place in the hearts and minds of consumers,” said Seth Campbell, corporate president of BBC International. “With DC Shoes, we see an opportunity to tap into a new audience, introduce new innovations and uphold the brand’s strong DNA and heritage.”
Image courtesy DC Shoes
