Authentic expanded its partnership with the Aldo Group to include Roxy footwear. Aldo will now design, manufacture and distribute the brand’s shoes and footwear for women and girls in the U.S. and Canada.
In September, Authentic acquired Boardriders, the owner of Roxy, Quiksilver, Billabong, RVCA, Element, DC Shoes, and VonZipper.
“We are excited to expand our partnership with the Aldo Group,” said David Brooks, EVP of Action & Outdoor Sports and Lifestyle, at Authentic. “Aldo, a leader in the footwear space, will bring an unmatched expertise in design and quality to this legendary brand. Through the partnership, Aldo will create a Roxy footwear line that stays true to the brand ethos that consumers know and love.”
“We are excited to continue building our relationship with Authentic, the leading global brand-builder and marketing powerhouse,” said Jonathan Frankel, president of Aldo Product Services, Aldo Group. “The partnership will unlock the full potential of the Roxy brand in the women’s and girls’ footwear categories.
“We plan on drawing from the brand’s lively and effortlessly cool DNA, combining fresh and novel concepts that will further cement Roxy’s position in the action sports industry,” continued Frankel.
Photo courtesy Roxy
