Authentic Brands Group announced the official launch of its Asia-Pacific (APAC) headquarters in Shanghai, China, marking a “significant milestone in the company’s global expansion strategy and underscores its commitment to serving key markets around the world.”
The office will support Authentic’s brand portfolio and network of partners across the Greater China region and the APAC market.
“Shanghai is a dynamic city and is the right home for our APAC headquarters, with China presenting great opportunities for growth,” said Founder, Chairman and CEO of Authentic, Jamie Salter. “The opening of our Shanghai office reflects our confidence in the region and commitment to building strong, localized partnerships that unlock the full potential of our brands.”
Authentic’s portfolio of over 50 global brands generates approximately $32 billion in annual system-side retail sales. Its portfolio includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Marilyn Monroe, Sports Illustrated, Aéropostale, Judith Leiber, Barneys New York, Brooks Brothers, Juicy Couture, Quiksilver, Billabong, Sperry, Hunter, and Ted Baker.
Authentic’s APAC HQ, located in Shanghai, spans nearly 22,000 square feet and features five showrooms, a dedicated Style Studio and an executive lounge.
Since its founding in 2010, Authentic has created a strategy of global growth through regional hubs tailored to local markets. The launch of Authentic’s APAC headquarters follows the opening of its EMEA headquarters in 2024, further solidifying the company’s “Think Global, Act Local“ strategy, which centers on leveraging global scale with local expertise.
“This approach not only allows our growing employee network to have dedicated places to connect with one another but also provides hubs to bring in partners and offer the full Authentic experience in a singular space,“ said Authentic Brands Group President Matt Maddox. “With the opening of our APAC HQ, Authentic reinforces its strategy of building regional centers of excellence in the world’s most influential markets.”
Image courtesy Authentic Brands Group
