Authentic Brands Group (ABG) announced a partnership with Macy’s for Reebok sportswear and activewear for men, women and kids apparel.
Through the agreement, Macy’s will increase its product assortment of Reebok apparel on macys.com, the Macy’s app and its stores and develop exclusive products around the brand.
Product will be sourced from the Reebok Design Group (RDG), the company’s global brand hub for design, development and innovation and supplier of apparel and footwear categories.
Jarrod Weber, group president, lifestyle and chief brand officer at ABG, added, “Reebok is experiencing a resurgence with its greatest days ahead. We are pleased to partner with Macy’s in offering Reebok’s core and special products through all of their doors.”
“Macy’s is a destination for style and inspiration. Our partnership with ABG will expand our assortment and offer our customers high-quality styles from Reebok apparel in the U.S.,” said Sam Archibald, general business manager of apparel, Macy’s. “We look forward to collaborating with ABG and RDG on exclusive, one-of-a-kind products for our customers who value brands that let them express their individual and authentic style.”
Macy’s will roll out an increased Reebok product assortment beginning spring 2023.
Photo courtesy Macy’s
