Visitor attendance rose 12% at the 15th annual OutDoor in Friedrichshafen show. A total of 18,900 trade visitors (2007: 16,900 trade visitors) used the international trade show on the shores of Lake Constance in Germany as an industry and business meeting place.
The top 100 brands exhibited and more than 150 new products debuted at the show, which was covered by 841 journalists from newspapers, trade publications, TV networks and radio stations from 26 countries.
The trade visitor survey conducted by an independent research institute underscores the international character of the OutDoor: 60% of all trade visitors travelled from abroad to Friedrichshafen, up from 54% the previous year. Nearly all respondents (92%) indicated that they would attend the next OutDoor, which takes place July 16-19 2009 in Friedrichshafen.