Atrium Sports, a full-service technology platform for sports and video data content, announced the acquisition of Synergy Sports Technology, the dominant global provider of data and video analytics tools for the NBA, the MLB and NCAA Division I-II-III basketball and Division I baseball. This acquisition will accelerate Atrium’s expansion strategy and strengthen its end-to-end technology solution offering globally.
The acquisition was completed with a lead investment from Eldridge Industries and additional investment from Elysian Park Ventures, Atrium executives and other Atrium and Synergy Sports shareholders.
Synergy Sports provides teams with the analytics and tools that power scouting, player development and entertainment monetization. Within the past year, Synergy Sports has captured, tagged and analyzed over 60,000 basketball games and 15,000 baseball games. In addition, there are emerging opportunities in hockey and soccer. By integrating Synergy Sports’ content into Atrium’s platform, teams, leagues and federations will gain greater access to comprehensive data and advanced automated video production of live sporting events and more.
This acquisition marks another significant step in Atrium’s growth, following a recent announcement of a landmark partnership with FIBA, the world governing body for basketball, which brings together 213 National Basketball Federations, to launch the FIBA Connected Stadium rollout.
“Synergy Sports is relied on by virtually every elite and semi-elite basketball team worldwide, and we’re delighted for them to join the Atrium Sports family. This, coupled with Synergy Sports impressive impact in baseball over recent years, is testament to the fantastic business Garrick Barr, Mark Silver and the whole team at Synergy Sports have built,” said Nick Maywald, Group Chief Executive Officer and Chairman of Atrium Sports Group. “Combining their technology with our autonomous video production creates exciting opportunities to simplify workflow for coaches and analysts and accelerates the development of how AI can benefit sports.”
“Having proven our true value in the basketball industry, we’re now excited to be working closely with other sports, like baseball and hockey, alongside a partner that shares our passion to develop sport through innovation in technology,” said Mark Silver, Chief Executive Officer of Synergy Sports. “The backing of Eldridge Industries and Elysian Park Ventures is ideally placed to continue to accelerate our growth worldwide.”
“Through Nick and Mark’s strong management, we believe Atrium’s analytical capabilities and competitive advantage have the potential to change the delivery of content in the sports industry,” said Todd Boehly, Co-Founder and CEO of Eldridge Industries.
Inner Circle Sports LLC, a boutique investment bank focused on the global sports and media industry, served as financial advisor to Synergy Sports.