Dana Greenwood has been hired to represent Atomic USA as the sales rep for California and Nevada effective June 15.  Dana will be representing both the Alpine and Nordic categories for Atomic.  Having previously served in several roles within the winter sports industry including most recently sales rep for Blizzard/Tecnica, Greenwood is fully qualified to tackle this new role head on.

“Dana comes to Atomic with a well defined skill set and a unique understanding of the winter sports industry,” said Ryan Hardy, western sales manager for Atomic USA. “He brings with him experience that includes working with the US Ski Team as well as the day to day knowledge of what it takes to drive the success of a brand like Atomic within California and Nevada.”

“The product and people are extremely strong with Atomic and I’m extremely grateful for this opportunity.” added Greenwood. “My passion for skiing is shared with Atomic and it’s a perfect fit at the right time.”

Greenwood can be reached at danagreenwood@gmail.com