Athletic Propulsion Labs, LLC hired Seth Stern as SVP of sales, overseeing the company’s global wholesale channel.
The luxury performance athletic footwear brand is building its portfolio for men, women and kids in the running, training, walking, basketball, outdoor, and performance-based lifestyle athletic footwear categories.
“Seth’s talent and extensive experience as a senior sales executive in the footwear industry makes him the perfect individual to spearhead the continued growth of our wholesale business on a global basis,” said Adam and Ryan Goldston, co-founders and co-CEOs of Athletic Propulsion Labs. “We are thrilled to welcome Seth to the APL team and look forward to our curated expansion within the wholesale channel, in addition to our exceptional direct-to-consumer online and retail flagship store business.”
Most recently, Stern was head of sales for Kane Footwear in the latter part of 2023. Before that, he spent nearly six years as sales director for strategic accounts at Vans. Before Vans, he worked for nearly eight years at Toms, most recently as VP of sales for national accounts.
“I am extremely excited to join APL at this time in its incredible journey as the premier luxury performance footwear brand in the world. The possibilities for APL within the wholesale channel on a global basis are incredible as we bring the brand’s world-class design, technology, performance and comfort footwear to a broader audience of people served by the wholesale channel”, Stern said.
Images courtesy Athletic Propulsion Labs
