Gap, Inc., parent of Old Navy, Gap, Banana Republic, and Athleta, is changing its ticker symbol from “GPS” to “GAP”. Effective on Thursday, August 22, 2024, the company’s common shares will trade on the New York Stock Exchange (NYSE) under the new symbol “GAP”.

“Updating our NYSE ticker symbol to GAP on our 55th anniversary recognizes both an important milestone and the reinvigoration journey we’re on—inspired by our past, engaged in the present and eager to shape the exciting evolution of our house of iconic American brands,” said Gap, Inc. President and CEO Richard Dickson.

On August 22, the same day the original Gap store opened on Ocean Avenue in San Francisco, CA, in 1969, employees will mark the occasion by ringing the NYSE’s opening bell. In another nod to its heritage, the company will dress the trading floor in Gap denim and 1969 sweatshirts, reminiscent of 1987, when Gap, Inc. took over the NYSE for its first casual Friday, dressing traders in khakis and button-down shirts provided by Gap.

No action by the company’s shareholders is required regarding the ticker symbol change. The company’s common stock will continue to be listed on the NYSE, and its CUSIP number will remain unchanged.

Image courtesy New York Stock Exchange