Athleta appointed Tom Herbst, formerly at The North Face, as interim chief marketing officer.
Herbst was CMO for The North Face from September 2016 to August 2019. Previously he worked for distiller Diageo, and Sun Microsystems.
According to Retail Dive, Herbst will lead Athleta’s marketing team and drive strategies as the company continues its search to fill the role permanently. Athleta has been looking for a CMO since Sheila Shekar Pollak departed the company last month after nine years with Athleta to become SVP and CMO at natural skin-care brand Biossance.
Photo courtesy Retail Dive
