AstroTurf, the leading producer of synthetic turf, announced some extensive organizational changes. To manage AstroTurf’s considerable growth in the western United States, AstroTurf’s current PacWest region will now be realigned into Northwest and Southwest regions.
Leading the Northwest region will be general manager, Dominick Berarducci. Berarducci has over 17 years of sales success and has been instrumental in building momentum for AstroTurf in the western part of the United States. Commenting on the promotion, Rich Jordan, AstroTurf vice president of business development and marketing, said, “Dominick’s ability as a mentor and his calm, confident demeanor will continue to serve him well in this important role. His ability to build relationships and identify opportunities make him a valuable asset in our Northwest Region.
AstroTurf’s Southwest Region will be led by industry veteran, Jeff Raiger. Raiger is an industry expert with more than 20 years of successful construction experience and has a proven ability to foster relationships with all stakeholders involved. Commenting on the promotion, Jordan added, “Jeff’s ability to work through challenging sales environments and manage diverse personalities have proven to serve him well in his over 40-year sales and management career. He is a thorough and exemplary sales presenter and has a great ability to mentor and coach teammates to new levels of success. He will be a great General Manager for the region.”
AstroTurf also announced Kim Summers as director of sales analytics. Summers’ primary focus will be to provide the sales and marketing teams with analysis of bid results; provide sales reporting; and providing the regional sales teams with sales support. Commenting on the promotion, Jordan said, “This opportunity brings Kim into a role that capitalizes on all her vast experience in manufacturing, estimating, systems management, product development, and marketing. I have known and worked closely with Kim for over 10 years and I admire her dedication and passion for AstroTurf’s success throughout the entire organization.”
In another move, Gary Jones has been named as the director of marketing for AstroTurf. Jones was promoted from his previous role as communications manager for the company. Jones is a graduate of Auburn University and has over 25 years of sales and marketing experience with various types of businesses, products, and events. Jordan said, “Gary has been responsible for growing AstroTurf’s social media presence to the undisputed leadership position within our industry. His ability to think creatively and articulate our many value propositions across our product lines will be instrumental in delivering our marketing initiatives that support and help drive our sales success.”
