Astral announced that it has expanded its national sales representation by 41 percent over the past 12 months, across all categories, with a roster of seasoned sales representatives.The strategic move reflects the company’s ongoing commitment to ensure a broader reach, stronger service and a more consistent presence across its footwear, apparel and life jacket categories in the Outdoor, Footwear, Paddlesports, Hunting/Fishing, and Marine markets.

“With localized expertise and a more immediate presence, Astral is better equipped to support its partners with tailored service, deeper product education and regionally relevant insights—all while staying grounded in the core outdoor values that inspire its gear,” the company noted in a media release.

Astral’s expanded sales representation includes the following regional partners:

  • Northeast (CT, MA, ME, VT, NH, RI, NY, NJ, MD, PA, DE, DC) — Clayton Outdoors (Steven and Danny Clayton, Stephannie VanNostrand)
  • Northwest (WA, OR, ID, MT, AK) — Two River Sales (TJ and Ashley Parnell)
  • Rockies (CO, UT, NM, WY) — Taproot Sales (Judd Salvas, Brek Leines)
  • Southwest (CA, AZ, NV, HI) — Pacific Crest Trading (Dan Miller, Tory Brydges, Marcie Vasquez); Sierra Outdoor Collective (J. Digiacomo)
  • South Central (TX, OK, LA, AR) — Prime Time Outdoor (Paul Loesch, Jacob DePriest, Jason Smith, Ashley Irby)

Paddlesports Representation:

  • Rockies (MT, ID, CO) — Mike McKee
  • West Coast (CA, WA, OR, NV) — Dave Garringer

“As Astral continues to expand into the broader outdoor market, it becomes more and more crucial to invest in the strength and reach of our on-the-ground sales team,” said Christian Mason, director of B2B Sales, at Astral. “As Astral’s business has grown to serve different markets, we have seen a need for some diversification in our independent rep force so that we can leverage our reps’ unique skills to meet the varying needs of our many different retail partners.”

“We are excited to be partnering with an independently-owned brand dedicated to supporting specialty retail,” said Judd Salvas, principal at Taproot Reps, covering the Rockies. “Our team is aligned with Astral’s strategy to protect the core while expanding the reach to new specialty retailers in the Rockies in outdoor, action, water and boutique.”

“With major growth across all categories, driven by advances in sustainability, performance and versatility, having a knowledgeable, regionally-focused team ensures retailers are equipped to bring these new products to market with confidence,” the company concluded in the release.

Image courtesy Astral