The Board of Directors of the Association of Golf Merchandisers (AGM) promoted Jennifer Morton to CEO, effective immediately. Morton has a long history in the golf industry with more than 30 years of experience. She has held key positions over the course of her career, most recently serving as the director of marketing and sales for the Association of Golf Merchandisers.
Prior to the AGM, Morton worked at the Haggin Oaks Golf Complex in Sacramento, CA, as a buyer, merchandiser, e-commerce specialist, retail consultant, international speaker, and marketer. She is an AGM Certified Retail Manager and has been an AGM member for more than 20 years.
As CEO, Morton will be responsible for overseeing the operations and initiatives of the Association, including working with members to provide valuable educational resources and networking opportunities, promoting the interests of the golf merchandise industry, and driving growth and success for the Association and its members.
“I am honored to have been selected as the CEO of the AGM,” said Morton. “I look forward to working with the board of directors, staff, and members to continue the AGM’s mission of enhancing relationships, elevating retail, and educating always.”
“Jennifer is the perfect candidate to lead the AGM into its next chapter,” said Patrick Casey, PGA, president of the AGM. “Her experience and leadership skills make her an asset to the organization, and we are confident that she will be a strong and effective CEO for our members.”
The Association of Golf Merchandisers (AGM) is an international, professional association consisting of more than 800 buyer members and over 180 vendor partners.
