The Association of Golf Merchandisers (AGM) appointed Susan Shade to AGM’s Vendor Advisory Board. Shade is the executive vice president of golf sales at the Tharanco Group.
Shade is an industry veteran with over 30 years of professional management experience in apparel, golf, fitness, and e-commerce. Her background includes leadership roles at TGW.com, Golfsmith, Callaway, Tommy Hilfiger, Tehàma, and Izod.
At Tharanco Group, Shade oversees the golf division, which includes distributing the Greg Norman Collection to over 50 countries. Other brands in the company’s portfolio include Dunning Golf, Tourney and Nick Graham Clothing.
As VP of merchandising at TGW.com, she was responsible for “$110 million in e-commerce sales.” At Fletcher Leisure Group, she “successfully launched Tommy Hilfiger Golf into the U.S. and European markets.”
“I’m extremely pleased to be a more integral part of the AGM organization that continues to provide excellent tools to advance leadership within the golf industry,” said Shade.
“We are thrilled to welcome Susan to the AGM Vendor Advisory Board,” added Jennifer Morton, CEO of AGM. “Her deep expertise and visionary leadership in the golf and apparel industries will be a tremendous asset as we continue to elevate retail and build strong vendor partnerships.”
Images courtesy Tharanco Group, Susan Shade
