POSITION TITLE:

Associate Marketing Manager — Elements / Sportswear division of Mossy Oak Apparel

REPORTING TO:

Director of Marketing

LOCATION:

Atlanta, GA

THE COMPANY:

The Human Capital Group, Inc (www.HumanCapitalResults.com) …retained executive search firm …. on behalf of Mossy Oak Apparel (www.MossyOakApparel.com ), a division of Russell Corporation www.RussellCorp.com

From its beginnings in 1902, Russell Corporation (NYSE: RML; $1.3B) has prided itself on the quality and value of its products -and on its commitment to its employees and the communities where it operates. Building on its heritage as an athletic company, Russell has become a global leader in the sporting goods industry with apparel and equipment for all levels of activity – from the playing fields of major colleges to the backyards of homes across the country.

With its well-known brands such as Russell Athletic, JERZEES, Spalding, Bike Athletic, Huffy, Mossy Oak Apparel, Moving Comfort and a variety of technically designed running shoes from Brooks Sports, Russell Corporation has the products to meet the needs of the serious athlete to the weekend warrior – and everything in between.

Mossy Oak Apparel is a $50+ M and growing division within Russell Corporation focusing on apparel to suit the outdoor enthusiast. Combine our staff of obsessed hunters, year-round field testing, and industry leading design and manufacturing skills, and you get the world's best, most effective line of Hunting / Camo and Sportswear gear.

Once you get hooked on the outdoors, it becomes a part of everything you do. At Mossy Oak Apparel, we understand and share that obsession. That's why we designed Elements (Sportswear – $5-8M)) for the days when you can't be in a tree-stand. Clothing designed with the same thoughtful innovation you've grown to expect from Mossy Oak Apparel's camo, Elements will fit in and stand out.

POSITION

The Associate Marketing Manager – Sportswear will own the strategy development and implementation for Mossy Oak Apparel’s Elements (sportswear) business. Responsibilities include product line direction as contained in semi-annual “marketing briefs”, planning and implementation of marketing mix elements, and budget management to ensure delivery of assigned business sales, income, and market share goals. Position will also have functional responsibility for pieces of the marketing mix across product lines (Mossy Oak Hunting as well as Elements).

RESPONSIBILITIES (including, but not limited to)

The Marketing Manager (Sportswear) is responsible for Mossy Oak Sportswear results. Success of this line will be driven primarily by the following responsibilities:

  • Based on expert knowledge and an ability to quickly learn a marketplace and apply solid business principles, build strategic marketing plans to grow the sportswear business within a competitive market.
  • Conduct long-term planning of complex, strategic, and major marketing programs.
  • Forecast business opportunities and internal response to ensure continued growth and success of the business.
  • Lead all pieces of the marketing mix for sportswear. This will include, but is not limited to, marketing communications, product attributes, promotional and merchandising opportunities, etc.
  • Manage select elements of the marketing mix for other Mossy Oak Apparel lines. It will be necessary to have responsibility for functional pieces of the mix across product lines, but all within Mossy Oak Apparel (examples include, advertising, sales support materials, web marketing, PR, etc).
  • Working with sales, drive the growth of additional dealer representation and/or alternative methods of distribution for the sportswear line.

TECHNICAL REQUIREMENTS

  • BS in Marketing or other business discipline, or art/apparel/creative degree.
  • MBA or Masters in Marketing, strongly preferred
  • 5 to 10 years of demonstrated success in marketing (advertising, promotions, communications, in-store merchandising, sales, etc).
  • 4 to 6 years of direct experience in apparel marketing, preferably sportswear or closely related lines in the outdoor industry.
  • Preferably outdoor industry and retail sales experience.
  • Solid knowledge of and experience in sportswear product development process (i.e. enjoys and understands a long product development cycle).
  • Team oriented with excellent leadership and organizational skills adept at handling multiple tasks.
  • Must be comfortable in a collaborative and consensus-oriented organization
  • Must be a self-starter.

SKILLS AND ABILITIES

  • A demonstrated passion for outdoor pursuits, as well as at least an appreciation for hunting, are required.
  • Strong leadership skills and personal initiative.
  • Demonstrated ability to think strategically and creatively.
  • Demonstrated ability to build consensus and win support without direct power.
  • Demonstrated planning, project management, and excellent organizational skills.
  • Excellent interpersonal, communication, and motivational skills (customer interaction a must).
  • Good knowledge and understanding of sales/financial reporting.
  • Demonstrated analytical and problem solving skills.

PERSONAL ATTRIBUTES:

  • Results orientation
  • Creative, “out of the box” thinker
  • Challenges the status quo; inspires change
  • Strong analytical skills
  • Ability to quickly focus on priorities
  • Strong leadership skills; builds consensus
  • “Roll up the sleeves and get it done” mentality
  • The ability to impact and influence business decisions
  • Flexible and adaptable; collaborative
  • An effective business partner / team player
  • High integrity
  • Treats all people with respect and dignity – values diversity
  • Enjoys the outdoors
  • An excellent communicator, both written and verbally
  • Strong organization and execution skills
  • Comfortable interfacing with all levels of the organization
  • Creative and innovative
  • A quick thinker
  • High energy and outgoing

COMPENSATION INFORMATION:

Base of +/- $75,000 depending on experience; 10% (target) to 20% (maximum) bonus.

CONTACT INFORMATION:

Interested and qualified candidates should submit resume (in WORD format), along with most recent compensation information to: Steve@HumanCapitalResults.com . Note “Mossy Oak Marketing Manager” in subject line.