Asolo Spa has signed a license agreement with the Infinity Sports Group of Vancouver to design, market and distribute backpacks, tents and sleeping bags for the North American market. The Infinity Sports Group, who distribute Asolo footwear for Canada, have already successfully introduced the full range of Asolo Gear in the Canadian market. The new license agreement extends that territory to cover all of North America.

In the very competitive Canadian market, Asolo Gear has already built a very strong market position. The most recent Canadian independent market survey of outdoor retailers (conducted by Sports Market Data) ranks “Asolo Gear” among the leading brands in all four equipment categories, including a second place position in the daypack category.

“We are delighted to have the opportunity to offer Asolo Gear in the United States market”, says Nigel Hogarth, President of the Infinity Sports Group. “We realise that the American market is saturated with great products and great brands. However, we are confident that our own range offers a unique combination of performance, style, function and attention to detail, which will appeal to those retailers, who are looking for something new and innovative to offer to their customers. Our products are fun for the staff to sell and for the customers to buy.”