ASICS America Corp. reached a multi-year partnership that designates
ASICS as the Official Partner and Exclusive Sponsor of footwear,
apparel and accessories of USA Field Hockey. Starting with the upcoming
2009 season, the men’s and women’s National Teams will be outfitted in
ASICS performance apparel and footwear.

The contract, which runs through 2012, is the largest corporate
partnership in USA Field Hockey’s history. The announcement comes after
the success of the U.S. Olympic Team for Women’s Field Hockey at the
2008 Olympic Games in Beijing.

“USA Field Hockey has been moving forward aggressively for the last
four years,” said USA Field Hockey Executive Director Sheila Walker.
“As we move to the next level of performance, it is very exciting for
our players and our organization to partner with such a global leader
in sport apparel and footwear. ASICS is a world-class organization and
we are very proud to be their field hockey partner in the United

“This new relationship follows a tradition of ASICS supporting the
Olympic movement across the globe. We are extremely proud to become a
partner of USA Field Hockey and be involved in their quest to become
contenders for 2012,” says Gary Slayton, ASICS Vice President of
Marketing Communications.

The Women’s National Team debuted their new ASICS uniforms in February
at the 2009 Pan Am Cup in Hamilton, Bermuda, as they begin their
journey to the 2012 Olympic Games in London.

“Having the support of ASICS is a tremendous boost for our national
team,” said Women’s National Team Head Coach Lee Bodimeade. “After
competing in the Olympic Games in Beijing, our sights are set on
climbing in the international rankings. The knowledge that our athletes
will be training and playing in the best shoes on the market, in
addition to apparel that is suited for high-level performance, will
certainly contribute to us being able to attain our goals.”

In addition to outfitting the National Teams, ASICS will support the entire USA Field Hockey organization.

“While the Men’s and Women’s Senior National Teams will garner the
majority of the support, ASICS sponsorship is committed to the entire
USA Field Hockey Organization, including both Under 21 teams,” says
Laura Greatbanks, ASICS Team Marketing Manager. “We feel it is very
important to have support given to both levels to ensure the entire
organization is well taken care of and represented.”

USA Field Hockey is the national governing body for field hockey in the
United States and is a member of the United States Olympic Committee
(USOC), the Federation Internationale de Hockey (FIH), and the Pan
American Hockey Federation (PAFH). USA Field