ASICS Corporation and ASICS America Corporation, the North American Subsidiary, along with New York Road Runners, have signed a multi-year extended partnership of the ING New York City Marathon. ASICS will continue to be a principal sponsor as the official apparel, footwear and accessories supplier of the marathon with the exclusive right to sell ING New York City Marathon licensed products.
“The global popularity and prestige that the ING New York City Marathon has reached makes this the ideal event for ASICS to be associated with. ASICS is proud to continue its partnership with such an elite and popular event,” states Seiho Gohashi, CEO and Chairman of ASICS America Corporation.
The new contract with New York Road Runners will continue to include the outfitting of the NYRR officials, over 16,000 volunteers, NYPD and NYFD teams as well as the 37,000 participants. ASICS will also be the Supporting Sponsor of the Bronx, Manhattan, Staten Island, Queens and Brooklyn Half Marathons that NYRR holds each year leading up the ING New York City Marathon.
“In terms of branding, this event is a marketer's dream. It's the opportunity to affiliate a premium performance brand such as ASICS with the best brand in the world in its category, the ING New York City Marathon. This race really reflects our own company's goal to afford runners one of the ultimate experiences in the sport,” says Gary Slayton, VP of Marketing.
