The Asics Corporation Board of Directors appointed a new president and reappointed other current top executives to posts other than their current roles.

The following changes are effective January 1, 2024:

  • Motoi Oyama, chairman and director of the company, will move to senior advisor and director.
    • Oyama will retire as a director at the conclusion of the Ordinary General Meeting of Shareholders scheduled for March 22, 2024.
  • Yasuhito Hirota, president, CEO, COO and representative director, will become chairman, CEO and representative director.
  • Mitsuyuki Tominaga, managing executive officer, CDO and CIO, will become president and COO.
    • Tominaga will be elected as a director at the Ordinary General Meeting of Shareholders. He will also be elected as a representative director at the meeting of the Board of Directors scheduled for the same day.

“These appointments are aimed at establishing a new management team that can further develop Asics in the face of drastic changes in the business environment so that it can achieve its goal of ensuring a world in which each and every one of us can engage in exercise and sports throughout our lives and continue to live in good health, both mentally and physically,” commented Hirota. “Since 2018, Mitsuyuki Tominaga has played a key role, particularly in promoting the digitalization of Asics. I truly trust that, as a new president and COO, he will contribute to increasing the corporate value of the Asics Group.”

“As successor to President Hirota, I will do my best to provide a wider range of customers with the fruit of Asics’ long-term passionate commitment to product development and creation, added Tominaga. “To achieve this, I aim to bring about transformation whereby digital strategy will be placed at the center of our management and deeply incorporated into our global business, thereby empowering Asics to achieve further growth in profitability.”

Photo courtesy Asics