StockX’s Annual Report, “Big Facts: Current Culture Index,” identifies the top-traded and fastest-growing brands on its platform in 2023, with standouts including Asics, Ugg and Arc’teryx. 

The company hit significant milestones last year, “surpassing 50 million lifetime trades, 15 million lifetime buyers and 1.7 million lifetime sellers.” The strong performance was partly fueled by international growth and an increasingly diverse customer base, with female users now comprising 38 percent of its user base, vital to the growth of brands, including Ugg and Asics.

“We’ve continued to see strong demand on our marketplace despite consumers having faced economic challenges over the last year,” said StockX CEO Scott Cutler. “This speaks to the strength of our customers. The StockX user is very passionate about the brands they know and love, yet they remain steadfast in their desire to diversify their closet and discover the next big thing. In 2024, we expect newcomer and challenger brands to continue flourishing and competing with heritage labels. By way of trends, we’re forecasting bolder and more innovative designs and emphasizing running, performance basketball and competitive sport in hype culture.”

Highlights from StockX’s Annual Report include the following:

  • Asics Breaks Into Top-Traded Sneaker Rankings: Fueled by consumer’s growing obsession with mesh runners, StockX said Asics saw hockey stick growth in 2023, trades increased 239 percent and the brand moved from the #10 top-traded sneaker brand in 2022 to #5 in one year. Other high-growth brands in the category include MSCHF, with an increase of 240-plus percent, and Oakley. While the brand is best known for its sunglasses, Oakley is having a sneaker moment. Trades increased 157 percent on StockX in 2023, fueled by the 90s-era Factory Team sub-line and a collaboration with Brain Dead.
  • Ugg Named Top-Traded and Fastest-Growing Brand in Shoes Category: Ugg is the #1 top-traded and the #1 fastest-growing brand in 2023 in StockX’s ‘shoes’ category. In addition to seeing record trades, Ugg closed the year with 154 percent growth over 2022. Other high-growth shoe brands include Gucci (+85 percent), Birkenstock (+70 percent) and Crocs (+51 percent).
  • Fear of God Maintains Top Apparel Spot: Fear of God took the #1 spot in the apparel category for the second year in a row, first knocking Supreme out of the top spot in 2022. Looking at growth brands, newcomers flourished in 2023. The fastest-growing apparel brands on StockX are younger labels, including Denim Tears (+694 percent), Represent (+361 percent), Sp5der (+145 percent), and Corteiz (+113 percent). Further proof that outdoor performance wear has cemented its place in hype culture, Arc’teryx is the #3 fastest-growing apparel brand, achieving 186 percent growth year-over-year.
  • Jacquemus and Coach Among Fastest-Growing Accessories Brands: Jacquemus and Coach ranked among the fastest-growing accessories brands on StockX in 2023, raking in 111 percent and 77 percent growth, respectively. With many consumers impacted by the economy, these brands offer products at accessible prices compared to luxury fashion houses. Supreme, the top-traded accessory brand, held the #1 spot, while Swatch moved up to #2 due to sustained demand for collaborations with Omega and Blancpain.
  • Bearbrick Leads Collectibles, Apple Climbs to #2 Spot in Electronics: Bearbrick climbed one spot to rank as the #1 top-traded collectibles brand on StockX, while Lego fell to #2. In the electronics space, Sony retained the #1 spot due to the success of its PlayStation Portal Remote Player. Meanwhile, Apple moved up two spots to #2 thanks to the AirPods Max.

StockX noted, in a section detailing key metrics in its verification process, that in 2023, it turned away more than 325,000 products, collectively valued at more than $82 million, because they did not meet its verification standards. The section also highlights StockX’s global verification network, citing that it spans three continents with a team of hundreds of verification experts worldwide.

To download the Big Facts: Current Culture Index report go here.

Image courtesy StockX