Asics and Runkeeper, a mobile running app, continued their collaborative partnership with the Asics Pace Academy Challenge. The native in-app experience features a series of interval workouts designed to help runners of all levels improve their speed.
A recent survey of Runkeeper users revealed that 78 percent of the users surveyed were interested in improving their pace, but 45 percent of these users did not know what they needed to do to improve. The Asics Pace Academy Challenge will introduce a variety of speed-focused workouts for users to incorporate into their regular routine.
“At Runkeeper we’re committed to helping runners reach their goals,” said Dan Smith, CEO of Runkeeper. “With the Asics Pace Academy Challenge, we’re excited to leverage our relationship with Asics to provide our users with the tools they need to improve their speed and overall fitness.”
The Challenge is designed for runners of various experience levels and includes five speed workouts and a final 5 kilometer run to gauge progress. Each session will be customized to the baseline 5 kilometer time the runner sets at the beginning of the experience and includes audio cues as a guide. Asics Pace Academy also includes training tips and inspiration from top athletes like sprinter Candace Hill, heptathlete Anouk Vetter, triathlete Jan Frodeno, and middle-distance runner Johnny Gregorek.
The campaign is focused around the Asics FlyteFoam Fast Series of performance footwear.
The Asics Pace Academy Challenge is currently available globally for all users who have their default language set to English. The experience will be available in additional languages including Dutch, French, Italian, Spanish, German, Russian, Chinese, Korean, Portuguese, Swedish, and Japanese in May. Runkeeper is available on both iOS and Android and can be downloaded in the App Store or Google Play Store.
Photos courtesy Asics
