ASICS America Corporation has welcomed new CEO and chairman Nobuo Oda. Previously with ASICS Corporation in Kobe, Japan as a board member and general manager of the Sports Apparel Division, Oda took over his new duties April 1, 2008 at the U.S. headquarters in Irvine, Calif.
Oda brings over 40 years of experience within ASICS Corporation to the United States. He began his career in 1967 when he joined Onitsuka Co., Ltd.in Kobe, Japan.
Oda will replace current CEO and chairman, Seiho Gohashi who will move back to his native country and take on a new executive position as senior general manager of Asia Pacific Region, which encompasses numerous countries including Korea, China, Australia and New Zealand.
Gohashi leaves the U.S. with an impressive track record. ASICS America sales were $223 million in 2004 and rose to $302 million in 2005, followed by $380 million in 2006 and an estimated more than $400 million in 2007.
