The third Asia Outdoor trade show in Nanjing, China, which runs Wednesday through Sunday (July 30-Aug. 2), has drawn 241 international exhibitors, up 16.4% from a year ago.
This year for the first time, the “North Face Cup-Asia Outdoor Climbing Competition” will take place at the Asia Outdoor. The Cup is being organised by the Chinese Mountaineering Association under a three year contract.
In addition to the known brands such as Vaude, Lowa, Meindl, Deuter, Northland and Tatonka, the European brand contingent has been expanded to include the exhibitors Salomon, Tecnica, Dolomite and Bergans.
Also, the number of exhibitors from China and Taiwan continues to grow. Last year 207 exhibitors took part in the fair; this year, the Olympic year, the exhibition management is expecting 241 exhibitors.
Also, the number of visitors is set to increase: last year around 8,000 trade visitors came to the fair and this year the organisers are expecting up to 10,000.
New at the fair this year is the topic Bike. While several outdoor specialists, such as Sanfo (Peking, Shanghai), Green Ant (Xian) and Redfox (Shenzhen), have chosen the topic of mountain and touring bikes as a further profit driver, Trek USA and Giant, two large bike brands, are taking part for the first time at the Asia Outdoor.
Also, Outdoor Profi Vaude-well established in China since 2004-will be presenting bike clothing for the first time on a separate booth.
One highlight of the fair will be the large photo exhibition of the Olympic Torch Relay on Mount Everest. Under the supervision of the Alpinist magazine, the original equipment manufacturers Ozark (down clothing, sleeping bags), Black Yack (clothing), Millet (shoes) and Vaude (rucksacks, tents, sleeping mats) will be showing the equipment used on Mount Everest at a booth totalling 600 square meters.
One highlight of the fair will be the large photo exhibition of the Olympic Torch Relay on Mount Everest. Under the supervision of the Alpinist magazine, the original equipment manufacturers Ozark (down clothing, sleeping bags), Black Yack (clothing), Millet (shoes) and Vaude (rucksacks, tents, sleeping mats) will be showing the equipment used on Mount Everest at a booth totalling 600 square meters.
The active mountaineers of the Torch Relay will come from Lahsa/Tibet and Peking to attend the fair in Nanjing.
The Asia Outdoor is a cooperation project between the Nanjing and the Friedrichshafen fair organisations which began in 2006. In May this year, both partners agreed to extend the cooperation for a further five years.
