When the 4th Asia Outdoor trade show closed its doors in the afternoon of Aug. 2 it reported more than 14,000 trade visitors. Show management said in a release that they were “very happy” to have reached all of their objectives: more visitors, new visitors from new regions, and a noticeable stimulation of the OEM business initiated on the fairground.
Having raised its number of exhibiting brands from 245 to 288, Asia Outdoor already expected a clear increase in attendance. The number of 14,344 trade visitors exceeded even the highest expectations. Knut Jaeger, the co-founder of the trade fair said, “Our focus on creating a lively networking platform for the outdoor community worked out completely…”
Most of the 35 new outdoor brands were OEM producers looking for new markets replacing their export business. More than 86% of the attending brands have said that they will definitely attend in 2010 and some already have booked bigger booth space. The Nanjing team and its European Overseas Office in Germany are very confident that they will increase attendance again in 2010.