Ashworth, Inc. has signed a management agreement with Fletcher Leisure Group Inc. of Quebec, Canada to distribute Callaway Golf apparel products throughout Canada. The agreement becomes effective immediately.
In 1998 Ashworth, Inc. established Ashworth Canada as a wholly owned subsidiary of Ashworth, Inc. Fletcher Leisure Group Inc. manages Ashworth Canada and facilitates the direct sales and distribution of Ashworth's complete line of products in Canada.
Randall L. Herrel, Sr., Chairman and Chief Executive Officer, stated, “Since Ashworth Canada was established to sell Ashworth products directly into the Canadian market we can now also use this operation to offer a more complete line of Callaway Golf apparel products to the Canadian market. Ashworth, Inc. believes it will substantially improve its ability to provide high quality customer service, control distribution and increase sales of Callaway Golf apparel in Canada. Some of the targeted improvements to the Canadian consumer will include: competitive pricing and a larger selection of Callaway Golf apparel products including men's, women's, outerwear and sportswear lines.”
“As Callaway Golf apparel is a licensed brand of Ashworth, Inc. We are proud to expand our partnership with Ashworth. Consolidating Callaway Golf apparel and Ashworth under the Fletcher umbrella in Canada makes a lot of sense from an operational and distribution point of view. From a sales stand point, Callaway Golf apparel will be run separately and with an expanded sales team. While perpetuating Callaway Golf's global branding initiatives, we look forward to growing Callaway Golf apparel in Canada and positioning it where this outstanding brand belongs. We feel confident to grow Callaway Golf Apparel Canada in a way that will be rewarding to Canadian customers, Callaway Golf, Ashworth and Fletcher Leisure Group,” said Mark Fletcher, President, Fletcher Leisure Group Inc.
Mr. Fletcher, continued, “With over 40 years of industry experience, Fletcher Leisure Group Inc. is the largest, privately owned supplier of golf and lifestyle apparel in Canada. Featuring sales representatives from coast to coast, a bilingual customer service department and full service embroidery operations, Fletcher Leisure Group Inc. is positioned as a vertically integrated company capable of responding to orders with great professionalism and efficiency.”
Fletcher Leisure Group Inc. is the largest supplier of branded golf apparel in the Canadian golf market with distribution in golf pro shops, golf specialty stores, sporting goods retail stores, resorts and universities, as well as corporations via promotional merchandise companies.