Ashworth, Inc. said Eric Hohl has been appointed executive vice president, chief financial officer and treasurer, effective March 19. In this role, Hohl will be a key member of Ashworth's executive management team with responsibility for all finance and various administrative functions. He will report directly to Peter M. Weil, Ashworth's president and CEO.

“We are pleased to announce that Eric is joining Ashworth as CFO,” said Mr. Weil. “We are confident that his extensive industry experience and knowledge of the apparel business, coupled with his financial acumen, will benefit Ashworth as we continue to implement initiatives aimed at improving our performance and growing the business. The Board of Directors and management look forward to working with Eric and believe he will be a tremendous asset to our Company.”

Hohl has more than 17 years of financial and senior level management experience as both chief financial officer and chief operating officer of start-ups and $100 million retail, apparel and technology companies. He joins Ashworth from ISE Corporation where he served as chief financial officer since 2005. At ISE, Hohl helped develop and implement short- and long-range corporate strategies for growth, profitability and control. Hohl also served as chief financial officer for Ritz Interactive, Inc. where during his tenure revenue grew from $19 million in 2000 to $70 million in 2003.

Hohl was a member of the initial management team of Billabong, a surf apparel company, where he was responsible for many facets of the start up of the company. Earlier in his career, Mr. Hohl spent six years as one of the initial members of the senior management team of Mossimo, Inc., guiding the company through a rapid stage of development.

Hohl, 45, holds an M.B.A. from the University of Southern California and a B.A. from University of California, Davis.