Ariat International opened a flagship store in Vegas on February 24 in the 63 Las Vegas shopping center at the intersection of Las Vegas Boulevard and Harmon Avenue.
Spanning nearly 10,000 square feet, Ariat is showcasing its branded boots, clothing, jeans, shoes, and accessories in the store.
“We’re thrilled to have a brick-and-mortar presence in the entertainment capital of the world,” said Jared Ellis, Ariat’s VP of Consumer Retail. “Roughly 40 million people travel to Las Vegas each year, so expanding our retail footprint to the Strip is an exciting next step for the brand.
“The store is Ariat’s first brand shop in Nevada and the largest within our existing fleet. Customers can expect our widest selection of in-store products with style experts available to help achieve that perfect, authentic Western look,” continued Ellis.
Drawing inspiration from Ariat’s performance-based rodeo scene, the Las Vegas Ariat store blends the brand’s Western lifestyle with the energetic atmosphere of Vegas. Welcoming guests into the space with a photo op is a life-size sculpture of a bucking bull made from Hedgewood with elements of Las Vegas incorporated.
Customers will find Ariat’s Hat Doctor shop-in-shop and accessories for customization on the second level.
.Image courtesy Ariat International
