Arctic Ice LLC has hired on advertising agency Kuhl/Swaine as they continue to expand their ice-substitute business. The Arctic Ice product line consists of rugged, high-performance cooler packs, including the Alaskan Series, Tundra Series and Chillin' Brew brand.

“Timing is right to partner with Kuhl/Swaine,” said Arctic Ice co-owner, Brian Robinson. “We've got an innovative product. Kuhl/Swaine gets what we're doing, and understands the impact it can have on consumers' lives. Their expertise in crafting the right message will enable us to not only reach core outdoorsmen, but any consumer looking to extend the use of their coolers.”

“There's a great story here,” said Kuhl/Swaine co-owner Dave Kuhl. “These products are engineered to keep your cooler cold longer than anything else on the market and can even serve as a freezer. As a hunter, that's huge. Add in that it's reusable, and non-toxic, there isn't a household out there that wouldn't be interested.”

Kuhl/Swaine and Arctic Ice will be introducing new packaging late Fall to hit retail early 2015. To learn more, visit