Arc’teryx will outfit the 750-member stuff of the Whistler Blackcomb Ski School this winter, according to Adam Ketcheson, VP of marketing and B2C at Arc’teryx. The staff provide an estimated 225,000 lessons each year.
This new partnership builds on an existing collaborative relationship to design uniforms for the Whistler Blackcomb Ski Patrol, and makes Arc’teryx the presenting sponsor of the backcountry experience accessible via Whistler Blackcomb.
“We are thrilled to bring Arc’teryx on board and into our corporate partnership family,” says Stuart Rempel, senior vice president of marketing and sales at Whistler Blackcomb. “The Arc’teryx brand has extensive backcountry roots and values that align perfectly with Whistler Blackcomb.”
We’re also proud to continue on as the title sponsor of the prestigious Whistler-based Arc’teryx Deep Winter Photo Challenge, presented by Gore-Tex. An elite, professional photography competition, Deep Winter challenges six photographers to capture a slideshow story in three days that is worthy of title of “King of Storms” and a $5,000 prize.
“Partnering with Whistler Blackcomb is really exciting because it is one of North America’s most iconic big mountain resorts,” said Ketcheson. “The expansive backcountry terrain that can be accessed from the high alpine lifts aligns with the Arc’teryx brand. Arc’teryx and Whistler Blackcomb are both driven by quality and performance with roots in the Canadian Coast Mountains.”