Arc’teryx plans to open a store in Soho, New York City this summer.

The 2300 sqft premium retail store at 169 Spring Street marks the company’s 7th fully owned retail store in the US.

Arc’teryx is planning to open a limited amount of doors in key international cities, to complement its robust wholesale distribution. The company focuses on young mountain consumers who move between urban centres and mountain hubs in a very fluid manner.

“The Arc’teryx consumer travels a great deal between mountain and city environments. We are focused on making sure we offer an elevated retail experience that matches our product experience, regardless of our consumers’ location”, says Adam Ketcheson, VP Marketing and B2C at Arc’teryx.

In the last five years, Arc’teryx has invested in making sure its digital consumer experience supports its customer’s needs. But as brand awareness and relevance to outdoor consumers grows, it also continues to invest in retail as an opportunity to create personal 1:1 relationships with the consumer.

“We have a very loyal consumer base built around amazing product experiences, and brand stores offer us an opportunity to support that experience by building personal relationships with our most dedicated brand advocates”, continues Ketcheson.

As part of the grand opening on Saturday July 23rd the first 50 customers through the store at 10.00 am will receive a unique Arc’teryx gift pack.

New Yorkers will also be able to experience Arc’teryx’s attention to detail via a hands on craftsmanship activation from Arc’teryx staff as well as participate in other specially designed activities to celebrate the official opening of the New York store.

All Arc’teryx product design, research and development is undertaken in-house at the company’s head office in North Vancouver, British Columbia, Canada.

Arc’teryx currently has brand stores in Vancouver, Montreal, Toronto, Seattle, Boston, Washington DC, Portland, Denver, Minneapolis, London and Shanghai. The company is planning to open two more stores by the end of the year in North America; Chicago in July and Toronto in October.