Archive, a technology company that powers profitable resale businesses for brands, has secured $30 million in Series B funding, led by Energize Capital, bringing its total funding to date to $54 million. Other participants included returning investors Lightspeed Venture Partners, Bain Capital Ventures, G9 Ventures and Capital F, as well as new investors Woodline Partners LP and Frontline Growth.
The company also announced that Eileen Waris, Principal at Energize Capital, will join the Archive Board of Directors.
Archive is expected to use the new funding to further develop its resale intelligence software, accelerate its global expansion, and invest in new product innovation and services for brands across a growing array of retail categories, including apparel, footwear, accessories, home goods, furniture, toys, electronics and outdoor gear.
“Resale has proven wildly popular with consumers and a significant and profitable growth opportunity for brands, allowing them to drive sales, customer loyalty and sustainability at the same time,” said Emily Gittins, co-founder and CEO, Archive. “We’re extremely pleased to partner with this prestigious group of investors as we help brands launch and scale resale channels that strengthen their business. This new investment will allow us to continue to lead through innovation and to add top engineering talent and resale industry experts to our team to support our growing global footprint.”
Archive points to research from GlobalData that sees consumer demand for resale shopping options continuing to surge globally, with the secondhand apparel market reaching $230 billion in 2024 and projected to grow to nearly $350 billion by the end of 2028. The comp0any said 40 percent of Gen Z’s closet is already secondhand, and this consumer segment is expected to continue to drive growth in the fashion resale space.
“We have been closely tracking trends in resale markets and the circular economy for years. Over the past decade, the retail industry has undergone massive, enduring changes driven by generational shifts in consumer preferences towards more sustainable options,” said Waris. “Archive’s software capitalizes on this shift and enables brands to own a bigger slice of the resale pie, all while supporting profitability and sustainability goals. We are thrilled to partner with the Archive team and support them through this next phase of growth.”
Archive said it has seen strong business momentum in the past year, launching partnerships with New Balance, Fjällräven and Dr. Martens, among others, in addition to expanding existing resale programs with The North Face, DVF, Faherty, M.M.LaFleur and more.
Archive was founded by Emily Gittins and Ryan Rowe in 2021, and now supports more than 50 brands across 10 countries, including the U.S., Canada, the UK, France, Spain, the Netherlands and several Nordic nations.
Image courtesy Archive
