As part of an ongoing initiative to revitalize the Archery Trade Association brand, ATA unveiled a new logo which the organization says “embraces the overarching mission of the organization.”
“ATAs role as the umbrella organization, uniting the industry and building bridges is more important today than it has ever been,” said Jay McAninch, ATA President/CEO. “The ATAs new brand, messaging and programs reflect our focus in this area.”
This summer, ATA said its members will see additional evidence of the trade organizations initiatives to evolve its marketing strategies and brand recognition. Later this month, the ATA will launch its newly designed Web site. The new archerytrade.org will offer a more robust menu of information, a professional and credible design and stronger, user-friendly navigation.
