Arbor appointed Jeff Hopkins as sales rep for the southern territory. Jeff will carry Arbor’s snowboard, skateboard and apparel in the South where he seeks to improve both customer service and brand presence. Jeff’s extensive knowledge of the region and long-term experience as a rep make him a solid addition to the Arbor Family.

The Texas native has been riding since ’89 and began working in the industry shortly after. Jeff began interning at Crested Butte Mountain Resort and The Colorado Boarder in ’92 during his time at Western State College in Colorado. Six years later, he made the move in-house at Xcel Wetsuits and Fin Control Systems (FCS) in operations and as a territory sales manager. Jeff then hit the road as a sales rep for Quiksilver and Rip Curl, both of which remain in his product line-up. Jeff’s depth of knowledge will serve Arbor well as the brand continues to grow.

“I joined the Arbor team because it’s a great company to be involved with and they offer the most unique and stylish performance-driven products in the skate and snow marketplace,” said Jeff back in his home state of Texas.

Arbor’s sales manager, Ken Perkins, has known Jeff since their time together in college and is pleased to work closely with the new member of his team. “Can't say enough about Big Jeff. It's an honor to have him on board. He’s a great friend, a great rep and he knows Texas!”